Mittwoch, 21. März 2012

What's SEO Article Writing? - SEO Copywriting Explained

Many freelancers have questions regarding what's SEO; what's SEO copywriting; what is SEO writing. This article explains - at length - what this is. And, how to earn money from this as a freelance writer.



What's search engine optimization?



SEO is an acronym for the phrase "search engine optimization." Seo is all about doing specific items to your site they are driving increased traffic to it so that you can increase online sales - and traffic.



What exactly are a few of these "things?"



There are many, but here we will discuss what it's as it applies to freelance writers. And, this means writing text inside a certain way so that internet users (ie, online users) can land on the particular site.



What is SEO Because it Relates to Freelance article writers?



What freelance writers need to be concerned with is keywords. What exactly are keywords? Keywords are the words and phrases that web surfers type in when they look for things online.



For example, let's imagine you were thinking about starting foreclosures cleanup business. You may not know anything about it apart from foreclosures are hot in news reports at this time and you are interested in starting this sort of company.



So, you visit your favorite internet search engine, (eg, Google, Yahoo! MSN, etc.) and kind in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" as well as other relevant keyword phrase.



Note: When you type words into a search engine to locate something on the web, what you type in are called a keyword (one word) or perhaps a keyword phrase (several words with commas in between).



How Businesses Arrive at the Top of Search Engine Results



When you key in these words and hit "ENTER", a bunch of sites pop up and also you start to surf (ie, click the results) and begin investigating the websites to see if they've the data you'll need.



The sites that appear would be the results that search engines like Google, Yahoo, MSN, et al believe are probably the most highly relevant to the keyword phrase (aka search term) you typed in. Companies pay a lot of money to become among the first two or three pages within the results that search engines return.



Why SEO Copywriters are So Sought after and How They create Their Money



One way they reach appear in the first couple of or three pages of results is to have relevant text which has the proper keywords and key phrases. And, this is where you being an SEO copywriter can produce a lot of cash. You write the written text their site must appear high in search results.



Often, companies only will give you a couple of keyword phrases and allow you to write what you would like -- so long as it is a certain length (usually 300-500 words).



There are lots of freelance writers - thousands and thousands, if not several million. BUT, only a tiny minority understand what SEO is and how to write this kind of copy. And, for this reason they're so in demand.



SEO copywriters have an in-demand skill. And, as more companies move larger portions of their advertising budgets to internet marketing, it comes with an even greater demand for their skills.



Within the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:



"The role of the agency SEO copywriter is unique because.... Suddenly, the author must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a powerful SEO copywriter is adaptable and capable of internalizing lots of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If submissions are king, they [SEO copywriters] would be the kingmakers."

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What's SEO Article Writing?...
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searchengi - 21. Mär, 11:10

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